Clickadu kan zijn ons digitaal advertentienetwerk dat ook websites indien mobiele kanalen ondersteunt. Dit draait op een CPM bedrijfsmodel en bezit verschillende advertentieformats beschikbaar.

A DSP can be considered the stockbroker of programmatic advertising. Just like a stockbroker buys shares from a stock exchange on behalf ofwel investors, a DSP buys inventory from an ad exchange on behalf of advertisers. Ad Networks

Geautomatiseerde systemen en algoritmes wensen ervoor dat een advertenties worden getoond met de juiste mensen, welke we tezamen met u beschikken over afgebakend wanneer uw doelgroep. 

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Het gehele proces van programmatic adverteren kan zijn vast te leggen in ons gesloten systeem: het programmatic ecosysteem.

Header bidding allows publishers to obtain bids before their meteen deals are loaded in their ad server.

The publisher automatically assigns impressions to the winning bidder—the advertiser/DSP offering the highest CPM (cost ieder mille, or the cost ieder one thousand advertising impressions). The ad kan zijn instantly served on the site.

It’s a popular advertising method for brands — with Kosten per actie (CPA) good reason. Rather than manually searching for and reaching out to publishers, brands can use programmatic advertising to place their ads on a network ofwel publishers without needing to reach out to them individually. 

User Visits a Site: When a user visits the publisher’s website, the SSP generates a bid request that includes information about the ad space and anonymized gegevens about the user, such as location, device type, and browsing history.

Dynamic ads are designed to change based on information known about the user, such as their location, the time of the day, and een momentje the weather.

In terms of delivering, measuring, targeting, and reporting on digital advertising campaigns, there’s no doubt that the automation provided by programmatic advertising beats the traditional methods hands down. 

As a result, advertisers can reach their target audience more precisely and bid accordingly based on what they know about the website and user at that particular time. 

Programmatic guaranteed advertising promises a certain amount ofwel impressions for your ads. This kan zijn decided manually, without bidding.